Identification Of Moslem Friendly Cultural Destination Tourism In Cirebon

Abstract

Halal Tourism refers to the provision of facilities for Muslim tourists when engaging in tourism activities. The 2023 Indonesia Muslim Travel Index (IMTI), an assessment event to evaluate regional capabilities in providing Muslim-friendly tourism activities, successfully ranked West Java Province as 6th nationally. Efforts to enhance the quality of Muslim-friendly tourism can be achieved by identifying the implementation of Muslim-friendly tourism in tourist destinations. Cirebon, with its main attraction in cultural tourism destinations and various cultural heritages, offers cultural and historical experiences for tourists. This study aims to identify the implementation of Muslim-friendly tourism in cultural tourism destinations in Cirebon City. The research approach is quantitative, with data collection techniques through interviews and observations. Data analysis utilized the Guidelines for the Instrument of Ranking the Best Muslim-Friendly Tourism in Districts and Cities in West Java using the scoring technique. The results indicate a recap of the assessment of cultural tourism destinations in Cirebon City, encompassing criteria of supporting facilities, attractions and activities, services, management, and human resources. Based on the calculation of the classification of cultural tourism destinations, those falling into the moderate category in the implementation of Muslim-friendly tourism include Keraton Kesepuhan (index score of 54) and Goa Sunyaragi with an index score of 43. Keraton Kanoman and Keraton Kacirebonan are in the low category, with scores of 31 and 14, respectively. The aspects of Muslim-friendly tourism that need improvement include management, particularly in business management and human resources development strategies.