Priority Strategy Design for Sustainable Supply Chain Implementation in the Tourism Industry: Fuzzy AHP Analysis

Abstract

This study aims to analyze the interrelationship between sustainable supply chain management (SSCM) practices and sustainable tourism development by evaluating the key dimensions of sustainability within Indonesia’s tourism sector. A quantitative approach was employed using the Fuzzy Analytic Hierarchy Process (F-AHP) with an extent analysis framework to determine the priority weights of four main dimensions: environmental, economic, social, and institutional. The analytical process involved expert assessments utilizing linguistic variables to address uncertainty in decision-making, thereby producing more reliable prioritization outcomes. The findings reveal that environmental and institutional dimensions exert the greatest influence on the effectiveness of sustainable tourism supply chains, highlighting the importance of ecological preservation and adaptive governance. Meanwhile, the economic and social dimensions contribute to strengthening community empowerment and local economic resilience. The integration of SSCM also enhances resource efficiency, transparency, and policy alignment with national sustainability agendas, including energy transition and environmental conservation. This study concludes that sustainable tourism development requires cross-sector collaboration, managerial innovation, and institutional commitment to balance ecological sustainability with socio-economic growth. The findings provide practical implications for policymakers and tourism stakeholders in designing adaptive and inclusive models of sustainable tourism management.