Optimizing Social Media to Increase the Income of Sharia-Based Blacksmith Artisans in Koto Padang Village

Abstrak

Koto Padang Village in Sungai Penuh City is well known as a center of blacksmith artisans producing agricultural tools and household equipment rooted in local craftsmanship. Despite possessing high technical skills and cultural value, these artisans face significant challenges in utilizing social media as a marketing tool, which limits their competitiveness in the modern market. This study aims to analyze the role of social media in increasing artisans’ income, identify constraints in digital marketing practices, and assess the implementation of Islamic financial principles in their business activities. A qualitative research approach was employed through in-depth interviews and field observations. The findings indicate that social media plays an important role in expanding market reach, strengthening customer interaction, and enhancing product visibility. However, challenges remain in content creation, time management, and Islamic financial literacy. Strengthening digital marketing capabilities and expanding access to Islamic financial support are essential to promote sustainable, ethical, and value-based business development for blacksmith artisans.