The Framing of Finance Minister Purbaya Yudhi's Policies in Online Media during the Early Days of the Prabowo Subianto

الملخص

This study analyzes the framing of political communication in online media coverage of the policy initiatives of Minister of Finance Purbaya Yudhi Sadewa during the first 30 days of his tenure in the era of the Prabowo Subianto administration. The background is the dynamic transition of economic leadership and the role of media in shaping public perception of fiscal policy amid the challenges of post-pandemic recovery. Using Robert N. Entman's framing analysis model (problem definition, cause diagnosis, moral evaluation, and solution recommendation), this qualitative research examines three articles from CNBC Indonesia, Tribun Aceh, and Bisnis.com. The results show positive framing that builds Purbaya's image as an innovator and a daring "cowboy" figure, with breakthroughs such as placing IDR 200 trillion in funds and excise reform. This framing functions as a tool of political communication to align policies with Prabowo's vision, strengthen government legitimacy, and influence public perception.