Human Resource Management Strategies for Community-Based Tourism Homestay Management in Wakatobi

Abstract

Homestays not only provide accommodation but also serve as a means of economic empowerment, cultural preservation, and the strengthening of local identity. However, the main challenge in managing community-based homestays is the lack of a targeted and sustainable human resource (HR) management strategy. Therefore, this study aims to analyze and formulate an effective HR management strategy for CBT-based homestays in Wakatobi. This study used a descriptive qualitative approach. The results indicate that homestays on Hoga Island play a significant role in supporting CBT-based tourism. However, their sustainability still faces several challenges, including limited HR capacity, infrastructure issues (especially water), high maintenance costs, and dependence on the tourist season. The implementation of a targeted HR management strategy based on training, implementation of SOPs, utilization of digitalization, infrastructure strengthening, and policy support for homestays in Wakatobi has the potential to develop effectively, competitively, and sustainably. The implementation of this strategy is expected to increase competitiveness and sustainability, while maintaining social, cultural, and environmental values in Wakatobi.